A quick trip to Tokyo brought another reference for Tokyo-Show Project: the "self-awareness" or the ability to self-knowledge and introspection. Young people on the streets of Harajuku show this concept quite . They really go into it when they cross dress them selves in public restrooms to be inserted in a certain group even assuming a new identity. It also made me think of the Freud concept: Heimlich.
The term heimlich embodies the dialectic of "privacy" and "intimacy" that is inherent in bourgeois ideology. Therefore Freud can associate it with the "private parts," the parts of the body that are the most "intimate" and that are simultaneously those parts subject to the most concealment. However, in Freud's understanding the "heimlich" will also be something that is concealed from the self. Unheimlich: as the negation of heimlich, this word usually only applies to the first set of meanings listed above:
unheimlich I = unhomey, unfamiliar, untame, uncomfortable = eerie, weird, etc.
unheimlich II (the less common variant) = unconcealed, unsecret; what is made known; what is supposed to be kept secret but is inadvertently revealed.
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